Tag Archives: what is vanity sizing

If you have ever used a commercial sewing pattern, you were probably shocked to discover that your ready made clothing size was not your pattern size. For example, currently I’d take size 20 shirt in Butterick patterns, as compared to a size 14 in Target’s Knox Rose brand (1, 2). This is because most women’sContinue reading “Women’s Clothing Sizes: The Marketing of Vanity”